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🎯 Objective
To acquire enterprise-level decision-maker leads through Google & LinkedIn, prove messaging resonance in new geographies, and establish a full-funnel campaign system (TOFU → MOFU → BOFU) for pipeline growth.
📈 Campaign Overview
🚀 Key Highlights
1. From Irrelevant Clicks → Enterprise Leads
- June: Early B2B Commerce campaigns attracted junk traffic (e.g., “Udaan” queries).
→ Search-term filtering and negative keywords cleaned 60 % of wasted spend.
2. July – Optimization & Competitor Domination
- India: 7 form fills from “b2b commerce platforms” and “best b2b ecommerce websites.”
- SEA: 3 form fills from “b2b ecommerce business.”
- CTR jumped to 8.03 %, CPL ↓ 35 %.
- Outranked Shopify Plus & Enterprise across India and SEA with >60 % impression share .
3. August – Geographic Expansion to UAE & SEA
- Launched GS_Ecom-Enterprise campaigns.
- Form fills ↑ 3× (India 1 → 3; UAE steady at 1).
- CPL ↓ from $748 → $512 (UAE) and $357 → $161 (India) .
- Demand-Gen campaigns drove massive impressions for awareness (>37 K).
- LinkedIn CTR ↑ from 0.43 → 0.65 %, CPC ↓ 60 %, with enterprise leads from IBM & Motorola ads .
📊 Channel-wise Performance
Google Ads
- Dominant driver (>80 % of leads).
- CTR range: 5 – 8 %.
- CPL reduced >50 % in key markets (India & UAE).
- Campaigns consistently ranked Top 1 – 2 across “Shopify Plus,” “B2B Commerce,” and “Enterprise Ecom” keywords.
- High performers:
- “b2b commerce platforms”
- “best b2b ecommerce websites”
- “online ecommerce platform”
- “b2b commerce platforms”
LinkedIn Ads
- Served as a mid-to-bottom funnel layer for decision-maker reach.
- CTR grew 0.43 → 0.74 %, CPC ↓ 60 %.
- Top job titles: Store Manager, Regional Sales Manager, Area Sales Manager (across India & MENA) .
- Top companies by engagement: Reliance Retail, Croma, Chalhoub Group, Amazon.
🌍 Geographic Breakdown
💡 Optimization Highlights
- Phased shutdown of low-quality Shopify Plus & B2B Commerce ads.
- Introduced regional “Enterprise” themes to localize messaging (IND, SEA, UAE).
- Refined keyword and creative mix — added TCO, Ownership, and Simplify ad sets.
- Cross-channel testing: Google → LinkedIn retargeting for IBM/Motorola case study ads.
- Improved funnel efficiency: CPF ↓ 29 %, lead volume ↑ 2.5× vs June.
🧠 Learnings
- Keyword intent matters: Refining “B2B Commerce” terms was pivotal to filter SMB noise.
- Creative refresh cycles (2-week) kept CTR stable and prevented fatigue.
- Localized copy + case-study hooks resonated best with enterprise CXOs.
- Demand-gen is awareness fuel but requires strong BOFU handoff for conversion.
🏁 Outcome
