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Genloop Case Study

Genloop built a structured, multi-layer ABM engine targeting decision-makers in Data, Analytics, BI, and Engineering across the US, UK, and India. Across 2,777 companies and 5,234 prospects, the team executed channel- and persona-specific LinkedIn and email outreach to spark high-quality, high-intent conversations. The mission: identify leaders struggling with data accessibility and accelerate their GenAI adoption journey.
Founded: 2023
Headquarters: Santa Clara, California, United States
Size: 2-10 employees

🎯 Objectives

  1. Activate precision ABM targeting across multiple ICP clusters.
  2. Optimize request note variations to maximize acceptance & interest.
  3. Push prospects into nurture and warm-up cycles for long-term conversions.
  4. Validate Text-to-SQL and NLQ positioning for leadership teams.

📈 Results at a Glance (UPDATED)

Metric Result
Total Prospects Reached 5,234
Total Companies Reached 2,777
Interested Responses 76 ⭐
Manual HOT 11 ⭐
Meetings Completed 8
Upcoming Meetings 9
Pilot Conversions 4 ⭐
Partner Opportunity 1
Warm-Up Drip Added 19 (auto + manual)

All base data sourced from the document (Page 1–2), with user-provided updated outcomes integrated.

💡 What Powered Genloop’s Success

1. Hyper-Personal ICP Clusters

Every message was tailored by role and data-maturity level:

  • CTO / CEO
  • Heads of Analytics
  • Directors of BI
  • Data Science Leaders
  • Text-to-SQL champions
  • SMB & Mid-Market decision-makers

This allowed Genloop to achieve unmatched resonance, especially in segments dealing with GenAI transformation.

The Text-to-SQL variant remained the star performer:
48.98% acceptance & 33.33% interest (Page 22).

2. Multi-Channel Activation Engine

LinkedIn (Dripify)

  • 5,215 requests sent
  • 592 accepted (11.35%)
  • 76 interested (updated)
  • 11 manual hot (updated)

Email (Instantly)

  • 1,282 emails sent
  • 19.43% unique visitors
  • 32.74% engaged on both emails (Page 13)

The combination of both ensured prospects encountered Genloop across touchpoints.

3. Event-Based ABM Spikes Interest 3–5x

TechSparks, Gartner, and Dubai Meetup campaigns outperformed standard campaigns:

  • TechSparks (Speakers): 44.44% interest
  • Dubai Meetup (Speakers): 42.86% acceptance + 44.44% interest
    (Page 22)

These warm environments significantly boosted organic intent.

4. Mid-Market Leaders Show Strongest Buying Signals

While SMB leaders responded positively, the Mid-Market (20M–100M) ICP delivered:

  • Higher interest
  • More replies
  • Better meeting conversion
  • More pilots

This suggests Genloop’s value aligns perfectly with mid-stage companies modernizing BI stacks.

🧠 Strategic Insights

1. Text-to-SQL = Highest Intent Persona

Across all cohorts, these prospects contributed heavily to:

  • 76 total interested responses
  • 11 manual hot opportunities
  • 4 pilots

This validates the strong market momentum for natural-language-based BI.

2. Event Context > Generic Outreach

Genloop’s ABM proves events multiply interest, reply, and meeting rates.

This learning shapes future GTM focus toward:

  • Conference-based plays
  • Meetup-based lead sourcing
  • Context-aware sequencing

3. Warm-Up Drip Plays an Essential Role

With 19 prospects (auto + manual) moved into warm nurturing, Genloop is:

  • Extending long-term pipeline
  • Increasing the probability of future demos
  • Consolidating weaker interest into a high-conversion pool

📌 Key Wins 

✔ 76 High-Intent Buying Conversations Opened

From senior titles like:

  • CTO
  • CDO
  • VP Analytics
  • Head of Data Science
  • BI Director

✔ 11 Manual HOT Prospects

These represent prospects with strong exploratory intent who requested deeper product information.

✔ 4 Pilot Conversions 

Genloop’s strongest validation: leaders are willing to test NLQ/GenAI workflows on real data.

✔ Meetings With Global Brands

Interest came from:

  • AD Ports Group
  • Sysco
  • Spotlight
  • Landmark Group
  • UBA Group
  • MakeMyTrip
  • Zydus Wellness
  • The Weather Company
  • Constant Contact
  • OCC Clearing Corporation
    …and many more.

🏁 Final Outcome

Genloop successfully built a repeatable, scalable ABM engine that generates high-quality enterprise conversations on demand.

Final Proof of Success:

  • 76 ICP-qualified conversations
  • 11 manual-hot prospects
  • 4 paid pilots in progress
  • High event-driven conversions
  • Consistent replies across Data Science, BI, and Analytics leaders

Genloop is now positioned to:

  • Scale mid-market & enterprise pipelines.
  • Expand SQL/NLQ GTM motions.
  • Launch deeper nurture automation.
  • Build on pilot success for 2026 ARR expansion.

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