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Goals
- Generate high-intent Zoho Books and Zoho CRM leads
- Reduce Cost Per Lead (CPL) over time
- Maintain strong auction visibility on competitive Zoho keywords
- Scale monthly lead volume without compromising quality
- Expand consistently across GCC markets
Budget & Spend Overview (May 2024 – January 2025)
Key Takeaway
- Lead volume scaled 7.2× from May to January
- CPL dropped by 62% despite increased competition and higher budgets
Channel-wise Performance Breakdown
Google Ads Performance
Google Search was the primary high-intent channel, capturing demand from users actively searching for Zoho products, pricing, and comparisons.
Google Ads – Monthly Performance
Top Converting Keywords
- zoho books
- zoho crm
- zoho accounting software
- zoho books pricing
- crm zoho
These keywords consistently contributed 70%+ of Google Search leads, ensuring strong intent and sales readiness.
Meta (Facebook) Ads Performance
Meta Ads were gradually scaled to unlock lower CPL volume, especially for Zoho Books consultation-focused offers.
Meta Ads – Monthly Performance
Meta Scaling Insight
- Meta transitioned from a support channel to a primary scale channel
- By January:
- Meta delivered 41% of total monthly leads
- Achieved sub-₹1,000 CPL at scale
Lead Geography Breakdown
Supertron built consistent dominance in high-intent GCC markets aligned with their sales capacity.
Insights & Learnings
What Worked
- Intent-first Google Search strategy controlled CPL volatility
- Maintaining top auction positions stabilized conversion rates
- Meta Ads unlocked cost-efficient volume once learning matured
- Desktop landing pages consistently outperformed mobile
- Gradual scaling avoided efficiency shocks
Areas for Improvement
- Mobile landing page engagement lagged behind desktop
- Meta CTR plateaued before creative refresh
- Impression share limited scale during peak demand periods
Recommendations for Next Phase
- Scale Google Ads on Zoho Books, CRM pricing, and migration keywords
- Increase Meta spend for Zoho Books lead acquisition
- Improve mobile-first landing page UX
- Introduce remarketing for high-intent non-converters
- Expand into Zoho alternatives & competitor-switch campaigns
Conclusion
Supertron’s performance marketing journey shows how disciplined, intent-led paid acquisition can drive predictable growth even in a competitive SaaS ecosystem.
By January 2025:
- 65 leads/month
- ₹2,926 blended CPL
- Strong Zoho keyword dominance across GCC
Supertron now operates with a scalable, efficient paid acquisition engine, ready for the next phase of growth.
