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How we rebuilt a chaotic $90K/month Google Ads account into a profitable $180K/month performance engine — achieving 350% ROAS improvement in just 9 months
Despite spending nearly $100,000 monthly on Google Ads, PriceLabs' account was broken. ROAS was stuck at 0.7 (losing money on every dollar spent), and the account structure made optimization impossible.
We didn't just optimize campaigns. We rebuilt the entire account from the ground up with a systematic, data-driven approach.
The Problem: With 90+ campaigns and 600+ competing bidding strategies, the account was too fragmented for algorithms to learn. We needed to restore structural integrity before pursuing growth.
What We Did: Consolidated campaigns from 90+ to 60, eliminated wasteful SKAG structures, improved Quality Scores through ad relevance, and created thematic ad groups with sufficient signal density for machine learning.
The Breakthrough: We discovered conversion data was inflated by over 500%. Every optimization decision had been based on false signals. We rebuilt the data foundation completely.
What We Did: Implemented offline conversion tracking from CRM, established GCLID-level attribution, assigned differential values based on customer LTV, shifted to value-based bidding, and optimized 25+ landing pages for conversion.
The Scale: With foundations strong and data accurate, we proved the account could maintain efficiency while doubling spend. ROAS improved even as we scaled — the hallmark of a truly optimized system.
What We Did: Completed campaign consolidation to 40 campaigns, deployed AI Max for incremental discovery, maintained efficiency despite 2-3× CPC increases, and achieved profitable scale at 2× the original budget.
We've helped SaaS companies scale from $90K to $180K/month while improving ROAS by 350%. Let's do the same for you.
