Stop Wasting Ad Dollars on Junk Leads — Fix It with QLA
Read More
Claim early access to Google Ads AI agent
Read More
Client Success Story

How Growthspree is Helping Rocketlane Solve Customer Onboarding Problem For Saas companies

Multi-channel demand generation across Google, LinkedIn & Facebook that achieved 36% cost reduction per demo booked and 15% month-over-month inbound sales growth
36%
Cost Reduction Per Demo
15%
Inbound Sales Growth MoM
900
New Prospects Reached
Rocketlane
Purpose-built software for customer onboarding
Founded
2020
Headquarters
Walnut, California
Company Size
51-100 employees
Recognition
G2 #1 Customer Onboarding

The Mission

It is a no-brainer that implementation & customer onboarding is a big problem for SaaS companies. Rocketlane aims to change that. Their mission is to help businesses accelerate time to value and deliver a transparent, consistent, and delightful customer onboarding journey, every single time. They were ranked the top platform for customer onboarding by G2 reviews.

The Challenge

For a collaborative customer onboarding platform like Rocketlane, a delightful customer experience is non-negotiable. The customer base forms the foundation for the company's growth.

Key Challenges Identified
X
Primary KPI focus: Number of demos scheduled needed to increase significantly
X
Two-step conversion: Form fill followed by demo scheduling required optimization
X
Platform struggles: LinkedIn & Facebook marketing couldn't sustain traction initially
X
Market expansion: Needed targeted approach for North America market

Our Strategy

We knew Rocketlane's best asset would be loyal customers spreading the word about their incredible product. We decided to execute Bottom of the Funnel campaigns along with setting up a robust marketing infrastructure.

The GrowthSpree Approach
GrowthSpree sketched a plan to deploy Google Ads, Facebook Ads, and LinkedIn Ads to initiate a targeted approach towards marketing infrastructure. It was devised to stick to Google Ads for BOFU campaigns while experimenting with FB and LinkedIn Ads for both BOFU and TOFU campaigns. The target location was North America.
GrowthSpree set up the marketing infrastructure including events through GA and GTM, heatmap tracking, ad account setup, and pixel integration. We also worked deeply to setup HubSpot, Salesforce and the entire marketing and sales processes, including implementing Outreach for them.

How GrowthSpree Saved the Day

Google Ads
Primary focus via Google was BOFU campaigns. GrowthSpree got down to business with high intent, relevant keywords and also competitor-based keywords. The results amazed the team and proved that the efforts were put in the right direction.
BOFU Focus
High Intent Keywords
LinkedIn Ads
LinkedIn gave GrowthSpree room to experiment with both BOFU and TOFU campaigns. TOFU worked favorably well for Rocketlane. Deployment of guides, reports, templates helped drive downloads and capture leads for nurturing.
$65
Cost Per Lead (TOFU)

OurPlan of Action: Multi-Channel Execution Strategy

The campaigns were up and running on all three platforms. They were driving traction and GrowthSpree was keen to monitor the dashboards for more effective implementation.

1
Marketing Infrastructure Setup
Set up robust marketing infrastructure including events through GA and GTM, heatmap tracking, ad account setup, and pixel integration across all platforms.
2
CRM & Sales Process Implementation
Worked deeply to setup HubSpot, Salesforce and the entire marketing and sales processes. Implemented Outreach for streamlined sales engagement.
3
Multi-Channel Campaign Deployment
Deployed targeted campaigns across Google Ads (BOFU focus), LinkedIn Ads (BOFU + TOFU), and Facebook Ads (BOFU + TOFU + Remarketing) with North America as the target location.
4
Lead Nurturing & Optimization
Captured qualified leads and pushed them to nurturing email drips. Continuously monitored dashboards and optimized campaigns for maximum effectiveness. Achieved Cost Per Demo Booked of $540 through remarketing.

The Results: Multi-Channel Success

36%
Cost Reduction
Per Demo Booked
15%
Growth in Inbound
Sales Month-over-Month
900
New Prospects
Reached

Let Us Make Your Growth Our Obsession

A quick 30-minute conversation, no strings attached. See how we can help you achieve similar results with multi-channel demand generation.

Schedule a Call
Get Complimentary Audit

How It Works

3 steps
📞
30-min discovery call Share your goals & pain points
🔍
Complete audit by our team Deep-dive into your campaigns
🚀
Action plan delivered Roadmap to assess capabilities
1000+ audits delivered Book call →